When a brand enters a shopping mall, the main challenge is always maintaining its identity in a large, chaotic space.
In the case of Barambo, our goal was to create a shopping island design that would accurately replicate the fun nature of a street shop, but would technically fit into the open spaces of Gldani City Mall and East Point.
This project is a clear example of how the same concept can be transformed into different architectural forms.
The visuals of the kiosks are based on the already familiar color scheme: dominant yellow and pink. However, the main emphasis here is on textures.
A vertical, rhythmic soft fabric is used on the counter facade, which adds visual height to the "island" and makes it more noticeable against the mottled background of the mall.
Neon lights and the logo are placed at strategic points to make the brand recognizable to a 360-degree traffic flow.
Working in shopping centers requires special standards.
The design of the shopping island was designed to maximize the use of a small area. Water supply systems, freezers and coffee machines are integrated inside the kiosk.
Ergonomics are designed for rapid movement of personnel, which is critically important during peak hours.
In the case of East Point and Gldani City Mall, the design takes into account the overall lighting and flooring of the building to make the yellow color of the "barambo" look contrasting and effective.
The design chosen for the stand expresses the identity of the Barambo ice cream brand, taking into account its colors and the nature of the product, creating a positive environment.
The main emphasis is on forms, brand identity, and the consumer.
